Welcome to the world of Rugged Elegance, an invitation-only community of the most rugged elegant people in the world.

Rugged elegant people are healthy, adventuresome, soulful people who give philanthropically via their time, money, expertise, and resources.

The goal of our "socially conscious" community is to inspire one another to lead "h.a.s. magic" (h.a.s. = healthy, adventuresome, soulful) lives. Two of the ways we do this is by recommending rugged elegant products and pursuits to fellow members, and in many cases, to the public at-large.

Twelve (12%) of gross profits earned from all product sales go each year to our top twelve philanthropies.

All rugged elegant pursuits, products and philanthropies are selected exclusively by our members.

The Rugged Elegance Lifestyle Network was launched coast-to-coast in the autumn/winter of 2009. Celebrations took place in Kennebunkport, Maine on October 8th and in Napa, California on December 13th, 2009. Charter membership is currently focused on the most rugged elegant people in San Francisco and Northern California, although the network already has members in Italy, France, Sweden and Africa.

Rugged Elegance LLC, founded by Jennifer Carolyn King and Timothy Fredel in 2003, is a lifestyle media enterprise whose aim is to inspire healthy, adventuresome and soulful living.